In 1971, the world was introduced to the Hamburglar, a comic foil to Ronald McDonald, advertising mascot of the worldwide McDonald’s restaurant chain. A roguish, lovable thief, the Hamburglar was one of a cadre of fun characters created to populate “McDonaldland”, a fictional world designed to market low-quality, high-fat fast food manufactured from abattoir floor-sweepings to young children.
But there was also a nefarious design behind the inception of the Hamburglar.
When McDonald’s hired marketing firm Needham, Harper & Steers to promote the new “playplaces” that were starting to be constructed at some of its restaurants, the restaurant chain’s board of directors was fully aware that the advertising agency was a front for the Central Intelligence Agency. N,H & S was, in fact, an operational unit of the CIA’s “Project ARTICHOKE”, an experimental program that arose from “Project BLUEBIRD” and worked in tandem with the well-known Project “MKULTRA” pursuing diverse and novel approaches to interrogation, mind-control, and social engineering.
The opportunity to apply the goals and techniques of the project on a grand scale through the cooperation of the McDonald’s corporation was too good to pass up. McDonald’s wanted to solidify an unassailable customer base, while the CIA’s then director, Richard M. Helms, had assigned ARTICHOKE the objective of creating a servile underclass within American society.
Those two goals aligned in the creation of the Hamburglar.
Freedom of Information requests resulted, in 2006, in the declassification and release of documents pertaining to the collusion between Project ARTICHOKE and McDonald’s Restaurants. One excerpt from the project summary states on page 34:
“…The objective in promoting a criminal character to young subjects in a manner consistent with culturally-embedded masked hero archetypes [see: Zorro, Lone Ranger, Green Hornet, etc] and in a context rendering criminal action apparently harmless and fun is to manufacture a cavalier attitude to criminality in youths. Success with operation ██████████████████████ through exposure to drugs ██████████. This early conditioning should have the desired effect of increasing the probability of crime and recidivism within the exposed generation[s], curtailing upward socio-economic mobility of the middle class for the purpose of maintaining manageably small upper class [see: memo 67B]. Criminal enterprise normalized by figures such as “the hamburglar” will lead to subjects experiencing prison and resultant diminishing of social and career prospects ██████████. This meets updated project goals while serving the corporate interest of participant organization ████████████████████, which requires low socio-economic status persons to remain numerous for said organization’s business model of providing low-cost foodstuffs to remain profitable.”
It goes on, on page 45:
“…The horizontal black and white stripes on the character’s garments are ordered precisely to simulate visual cortex spatial frequencies associated with states of hypnotic suggestibility discovered through ██████████████████████.”
The official CIA document (author identity redacted) details an insidious plot to maintain the economic viability of western culture by deliberately encouraging criminal behaviour in its youth, thus minimising their career prospects. It goes on to outline how the promise of opportunity within American society must be tempered by an equal opposition to the actual attainability of prosperity, lest the strata become over-loaded with wealthy, independent people unwilling to participate in menial roles. To solve that looming issue, the Hamburglar would encourage the formation of a generation of ex-convicts who could be prevented from bettering themselves by virtue of their criminal past – a rationale for the existence of an effective slave-class far more palatable than the soggy hamburgers served up by McDonald’s.
And as for McDonald’s itself? For its part, it got a segment of the population with such miserable career prospects that the only restaurant it could afford to eat at would be… McDonald’s.
Far-fetched? Outlandish? Surely a comical character with a hypnotic shirt who steals hamburgers couldn’t have a wide-ranging impact on social trends, right? Maybe. But in the twenty years following the introduction of the Hamburglar, the incidence of property crime shot up from 3000 to 5000 incidences per 100,000 people. Coincidence? Don’t believe it. Project ARTICHOKE’s bizarre experiment in the fast food industry bore fruit – and the offspring of the criminals created through the Hamburglar’s influence are now locked into the poverty cycle and hitting the Micky-D’s drive-thru right now.